Social media popularity continues to grow and according to the latest reports, there are over 3.7 billion social media users globally.
Since it has become an integral part of people’s lives and daily routines, businesses now have shifted their focus to social media platforms in the hope of connecting with their target customers. However, there’s a content overload on social media, making it extremely challenging for brands to stand out from the bunch. Staying updated on the latest social media trends can fuel your strategy while helping you to achieve your business goals. If you don’t have enough time or resources, consider hiring the best social media company in Gurgaon and let them handle your campaigns and social media accounts. In the meantime, scroll down the page and find out the top 10 social media trends to follow in 2022. 10 Best Social Media Trends For 2022 & Beyond Here, we’ve pulled together the 10 best social media trends that are worth considering to boost your business growth. Let’s have a look:- Smaller Networks Will Become Popular For Ads Of all the social media trends on the list, this one is perhaps the most surprising. Research claims that consumers may be spending more dollars on not-so-common ad channels, including Snapchat, TikTok, and Pinterest. Shoppers will buy products directly on social media With the increased social media consumption, social commerce is flourishing these days and serving as a flashy opportunity for new entrepreneurs. A survey by eMarketer predicts that social commerce will become an $80 billion industry by 2025. Most customer service requests will be managed digitally Contrary to the popular belief, customers nowadays prefer to connect with the brand’s customer service via a message rather than a call. According to Gartner, 60% of all customer support requests will be handled through online channels by 2023. No more long-form videos Recent trends and surveys suggest that social media users prefer watching short and crisp videos, that are entertaining and engaging. Almost all platforms, including Instagram, Facebook, and even YouTube have introduced a new format to present short-form videos. Creator Economy will expand This form of marketing has been around us for a decade; however, it has boomed recently amidst the pandemic. According to a recent study, businesses are set to spend around $15 billion on influencer marketing by 2022. Opt for the best Social media company in Gurgaon and they will make the best out of influencer marketing. Marketers won’t post anything without a social listening strategy This trend is backed by the data from Hootsuite’s social media trends survey 2022. A majority of marketers believe that social listening will surely increase in value for their organization. Businesses will increase their investments in Instagram and Twitter As Instagram and Twitter have a major customer base, more marketers will be going to invest in both platforms in 2022, with the hope to get more ROI. Social ads will become sophisticated Since Google is planning to phase out cookie tracking by 2023, businesses will now develop a data-driven strategy to understand users’ preferences on a deeper level. Live audio chat rooms will boom in 2022 HubSpot’s recent survey found that roughly half of the marketers plan to invest in live audio chat rooms like Twitter Spaces or Clubhouse in 2022. Customers will crave snackable content As social media attention continues to shrink, brands now prefer creating short-form or snackable content to feed the users. The social media landscape is always changing; hence it is mandatory to stay updated with the latest trends. Hire the best Social media company in Gurgaon to increase brand awareness and revenue.
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Search engine optimization is essential if you are longing to create long-term brand awareness, reach your potential customers, and earn more revenue. It’s no wonder that SEO boosts your site’s credibility while ranking you higher on search engine result pages.
Are you planning to opt for an SEO company in Gurgaon but wondering about whether the investment is worth it or not? Keep scrolling the page and find some of the crucial benefits of hiring a good SEO firm for your business. Let’s get into it! Top 5 Advantages of Hiring a Good SEO Company Here, we’ve pulled together the 5 major advantages that make SEO agencies worth spending for. It saves time Well-said by someone - Time is Money!! Being a business owner involves lots of responsibilities. As a result, you may have the least time to devote to the key aspects of your business. SEO is a time-intensive process that may require hours of research and upkeep. That’s where an SEO company comes into the picture. When you outsource SEO to an agency, you get a team of professionals behind your brand who takes care of all marketing aspects. It requires no investment in SEO tools and knowledge SEO is a dynamic industry that keeps on changing constantly. An in-house SEO demands heavy investment, such as purchasing the latest SEO tools or spending money on training the SEO team, which significantly impacts your budget. Hiring a reliable SEO Company in Gurgaon eliminates all such costs and hassle. An agency has all the necessary tools to keep up with the constant changes. Thus, it saves you money that might invest in other core aspects of the business. Benefit from diversified skills Since SEO agencies work with different companies on diversified projects, these companies boast a team of SEO experts who can handle different things while ensuring the best outcomes. Hiring an SEO firm offers you the best approach and practices that help grow your business. Moreover, it makes you confident that your project will be handled by highly experienced and skilled professionals. Better Efficiency SEO companies feature a tightly knit team that can develop effective SEO strategies and implement them simultaneously. With experienced SEO professionals, professional content writers, and website technicians, these firms have the team and resources at their disposal to carry out seamless and instant changes. Since they are constantly working on your website, updates can be implemented much more quickly and urgent changes can be done on the spot to assure that your company’s website will stay on top of the trends. It helps boost your business Hiring a professional SEO company can help your business grow significantly. They will work with you to identify your target market and create a strategy that will help you reach the right audience. SEO agencies will also help you optimize your website for the search engines, which will increase the visibility of your business and make it more accessible to potential customers. SEO Agency Vs. In-House Team - Which is better? Adding an in-house team is a massive commitment that demands a high budget and financial stability. An SEO agency, on the other hand, comes with no frills and you can break off their services as soon as the job is done. So, look no further and hire the best SEO company in Gurgaon to grow your business beyond limitations. Long gone are the days when word-of-mouth and local advertisements used to be enough to create brand awareness; now is the time when online presence is equally impactful. According to the Social Media Today reports, around 97% of search engine users prefer online search to find a local business and 46% of all Google searches are all about local information. So, the statistics clearly indicate that if a business doesn’t rank in local search results, it could be missing out on valuable customers and traffic. Have you recently dipped your toes into the local SEO and have no idea how to rank your business? Here’s the definitive guide to some essential SEO solutions that boost your local search rankings while helping you understand the landscape better. Hire the best SEO Services in Gurgaon and start optimizing your website right away. 1. Optimize your GMB Listing GMB, also known as Google My Business, is a tool through which you can create free business listings on Google. It is essentially the most important part of your local SEO strategy. A recent study by Moz claims that Google considers GMB when ranking businesses in organic local search and snack pack results. Enter the following details for your GMB listings.
2. Get the right local keywords The second best way to improve your local search engine optimization ranking is to fetch the appropriate keywords and make good use of them. There are plenty of tools available online that help you narrow in on the right key phrases to target your local customer base. However, keep in mind that finding the keywords is winning half the battle. When it comes to the local SEO rankings, quality will always trump quantity. A short keyword, appearing a few times, will get you the visibility your business needs while saving you from overstuffing. Google never prefers keyword stuffing; hence, it comes with several algorithms to determine the intent of visitor searches to to return the best results. Connect with the best SEO Services in Gurgaon to bring the most of the keyword while adding value to your business. 3. Don’t underestimate the power of local link building Local links are among the top factors that influence your rankings in the local searches while improving your business rankings. However, unlike regular SEO, linking domains should be more relevant to your target location to boost your link profile. It means that you should target authority websites in your target region. Partnerships and guest postings could be the excellent way to gain valuable backlinks from the local sites. 4. Gather plenty of reviews Reviews play a critical role in your local search engine optimization and snack pack rankings. Sites with more genuine reviews are typically considered trustworthy as compared to those stuffed with spammed positive reviews. Keep in mind that having plenty of authentic reviews, specially positive ones, could work wonders to boost your visibility in local search rankings while improving the market value. Focus on sites where Google would expect businesses to have reviews, including GMB, Yelp, etc. Asking your customers to voice their opinions might seem counter-intuitive at once but the more is your positive rating, the higher Google will rank your business. Over to you!! Local SEO is more specific to a certain location as compared to general Google searches; hence, it should be done more precisely and accurately to yield the best results. We hope our in-depth research will help you boost the rankings in local SERPs while bringing in more foot traffic to your brick-and-mortar location. So, what keeps you waiting? Hire the best SEO services in Gurgaon and boost your online visibility in the least possible time. Social commerce has emerged as a practical digital advertising strategy for E-Commerce brands worldwide. This approach allows marketers to leverage social media so that they can engage with their target audience and encourage them to buy products without ever needing to visit the website. New to social commerce and have no idea how to use this approach? Continue reading the guide and find 6 revenue-boosting tips to stand out. Connect with the best social media services in Gurgaon and increase your sales on the go. 1. Get well-verse with your audience profile The audience plays an integral role in crafting marketing strategy; therefore, you must align the social commerce approach with the recipients of your brand’s message. Getting to know your audience is a time-consuming process but eventually, it makes a difference in conversions and sales. There is no second thought that you can expect better results when you communicate the right message to the right people at the right time. Instead of choosing the same message on your website, you can be more purposeful in selecting products and wordings that align with your specific social media customer subset. 2. Schedule consistent promotional post Promotional posts hold great significance in the social media marketing strategy. It is an excellent way to share more product details, including walk-throughs, short demos, and more. You can also add links to your posts that help you create brand awareness and meet the customers’ requirements. However, adding one or two posts doesn’t make a difference and thus, you need to schedule them consistently to engage the target audience. Using a combination of products to showcase your seasonal collection offers a variety to your customers so that they can pick whatever they feel like. Moreover, this strategy gives the better impression to the shopper of how different products look when bought together. 3. Stay creative with your social storefront Remember that social media is no longer just a platform anymore, it now serves as your brand’s digital storefront. Since shoppers now learn about your brand via social media, you only have one chance to create a good impression that can turn them into your life-long customer. Your social media profile’s ambiance is as important as the products you are selling; hence, create a fantastic buying experience to enthrall new customers. Your listing should provide value and build trust to attract repeat business. 4. Use Analytics to craft social commerce strategy In the dynamic world of social commerce, you require trackable metrics to survive the cutting-edge competition. Hence, you should rely on social media analytics to understand what’s working and what’s isn’t. These metrics bring new opportunities while driving traffic and sales. Additionally, the analytics help you adjust the strategy and make your future posts more compelling. If you have recently dipped your toes into this domain and have no idea how to use the analytics, hire the best social media services in Gurgaon and let them customize your profile for the good. 5. Collaborate with social influencers The social media landscape has changed much; hence, promotional posts alone cannot drive sales. To expand your reach and improve social sales, you need to consider influencer marketing. While this concept is not new, you have to optimize it appropriately to fetch the benefits. Influencer Marketing approach curates an engaging experience for your customers as they can see their favorite influencers promoting your product. With so many people following what influencers recommend, this is an ideal opportunity to grow your business. Summing it up!! Online sales are expected to rise by up to 22%, giving businesses the best opportunity to expand their reach. Having a social commerce strategy is critical to your marketing success; hence it should be well-planned. By using the right strategy and tactics, you can not just give your brand more visibility but increase sales and traffic as well. What are you waiting for? Find the best social media services in Gurgaon and get on the right track to success. WordPress 5.9 is the major version release, representing a milestone for the WordPress community. It seems promising with several new upgrades, features, big improvements, and enhancements that might take your seo strategy to new heights. The latest version of WordPress was earlier scheduled for December 2021 release; however, the number of changes needed apparently overwhelmed the developers, and the release is now re-scheduled for January 25, 2022. Looking forward to the deeper insights? Keep scrolling the page to get detailed information about WordPress 5.9. What To Expect From WordPress 5.9?The latest version brings you many new features that differentiate this WP 5.9 from its counterparts. Let’s find out some of them here. 1. Full Site Editing The primary objective of WordPress 2021 is to offer full site editing to the users so they can control both the page content and global pieces of their website simultaneously. It allows you to modify the design while working on the page content, All and all, you don’t have to leave the screen to use other design tools. The following updates will be included in WordPress 5.9.
3. Global Style InterfaceThe previous version of WordPress introduced the scaffolding necessary for themes to take control over the interface. That is why WordPress 5.9 is all set to develop the user interface that will allow them to interact with the global style properties. They have combined the reach of CSS rules with the power of blocks. The existing structure managed two large groups of design tickets, namely - elements and blocks. Here,elements signify things that can be styled globally and across blocks. 4. Design Tools WordPress 5.9 is putting lots of effort into bringing better and more consistent design tools. These tools are required to integrate seamlessly with both the block API and theme.json through the Support mechanism. The developers are aiming for consistent access to similar tools across blocks, including third-party ones. A Brief About WordPress 5.9 Beta Version The beta version of WordPress 5.9 has been rolled out for testing. However, the users should keep in mind that this is not a stable release and thus, they should not install the same on a production site. While Beta 1 was released on November 16, Beta 2 was launched on November 30, 2021, and was more stable than the previous version. WordPress 5.9 Rushed In a Dangerous Way As the beta versions are released for testing, it’s pretty evident that the key components of this version are still in progress and need more testing and refinement. Core Contributors to WordPress raised concerns, noting that the project was nowhere near finishing and it could be dangerous for search engine optimization if it is dangerously rushed forward. They recommended pushing the release further as it would be better to miss the expected target date rather than rushing towards potentially regrettable decisions. Wrapping Up So, there you have a complete guide to WordPress 5.9. Since it represents a major benchmark and claims to overcome all existing challenges, hopes are high for this version. Developers are still working on the core elements to meet all the hypes and claims. Till then, you can test a beta version of WordPress 5.9 to check whether it is worth the hype or not. YouTube is the second-visited site on the web with more than 2.1 billion users worldwide. Once used to be an entertainment platform, YouTube is now emerging as the one-stop destination for marketers where they can promote their brand and products. YouTube video marketing holds great significance in the social media marketing strategy and is embraced by a majority of businesses worldwide. However, since YouTube is bustling with tons of channels, making yourself stand out from the crowd might be intimidating. Therefore, we have put together the 5 best tactics for promoting your channel and maximizing viewership. Connect with the best social media services in Gurgaon and take your marketing game a notch higher. 1. Give SEO-optimized titles to your videos.It’s no secret that titles can make or break your channel when it comes to video performance; hence, you should be very careful while choosing the title for your video. The key to attracting the audience is to use the SEO-optimized title. You should spend some time mulling over engaging titles rather than sticking with the first idea that pops into your head. There are several tools that help you find keyword ideas. According to Tubular Insights, YouTube video titles must be between 41 and 70 characters and not more than that. Keep these guidelines in mind and reach your audience in no time. 2. Figure out what the audience wantsBefore jumping into the video creation, step into the audience’s shoes and figure out what they are exactly looking for. Take a look at your competitors and find which of their videos get the most views and engagement. It will give you an idea of what topics your audience wants to learn about and what style of videos they prefer the most. You can also take your strategy a step further by using YouTube Analytics which gives you detailed information on audience demographics, engagement, location, and other helpful stats. Hire the best social media services in Gurgaon to achieve your marketing goals. 3. Customize your thumbnailsOne of the simplest social media marketing approaches to promoting your YouTube channel is to create custom thumbnails. One should always perceive the title and thumbnail as a sort of one-two punch to grab the audience’s attention. Creating thumbnails yourself makes videos look visually appealing while reflecting a sense of professionalism. The best thing about thumbnails is that creating them is not rocket science. You can even create a template with a specific font and style to make it more consistent and on-brand. 4. Allow people to embed your videosAllowing people to embed your videos is the ultimate way to reach the target audience in the shortest possible time. Embedding videos means that people can re-publish your videos on their website, blog, or channel, which will help you gain even more exposure. While uploading videos to your channel, you have the option to allow embedding. Turn it on by scrolling the Advanced Settings and make sure to specify that publishers credit their video every time it is used. 5. Be consistent Consistency always pays off; thus, you should follow this approach religiously if you want your channel to be stand out. A regular video series gives your potential viewers the perfect reason to subscribe to your YouTube channel. If they know when they can expect the next video by the hist, they will be more likely to subscribe. This tactic, undeniably, keeps the audience coming back for more, thus increasing and channel subscribers. The Bottom Line!!That’s it!! Hopefully, these tips and tricks will give your video promotion a kickstart or the boost you need to turn one-time viewers into life-long subscribers. Having a variety of promotional tactics in your back pocket absolutely pays off. Each of the tips mentioned above help you get more eyes on your channel while ramping up your YouTube presence. So, don’t wait for now!! Connect with the best social media services in Gurgaon and start witnessing the real business results. |
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