Long gone are the days when word-of-mouth and local advertisements used to be enough to create brand awareness; now is the time when online presence is equally impactful. According to the Social Media Today reports, around 97% of search engine users prefer online search to find a local business and 46% of all Google searches are all about local information. So, the statistics clearly indicate that if a business doesn’t rank in local search results, it could be missing out on valuable customers and traffic. Have you recently dipped your toes into the local SEO and have no idea how to rank your business? Here’s the definitive guide to some essential SEO solutions that boost your local search rankings while helping you understand the landscape better. Hire the best SEO Services in Gurgaon and start optimizing your website right away. 1. Optimize your GMB Listing GMB, also known as Google My Business, is a tool through which you can create free business listings on Google. It is essentially the most important part of your local SEO strategy. A recent study by Moz claims that Google considers GMB when ranking businesses in organic local search and snack pack results. Enter the following details for your GMB listings.
2. Get the right local keywords The second best way to improve your local search engine optimization ranking is to fetch the appropriate keywords and make good use of them. There are plenty of tools available online that help you narrow in on the right key phrases to target your local customer base. However, keep in mind that finding the keywords is winning half the battle. When it comes to the local SEO rankings, quality will always trump quantity. A short keyword, appearing a few times, will get you the visibility your business needs while saving you from overstuffing. Google never prefers keyword stuffing; hence, it comes with several algorithms to determine the intent of visitor searches to to return the best results. Connect with the best SEO Services in Gurgaon to bring the most of the keyword while adding value to your business. 3. Don’t underestimate the power of local link building Local links are among the top factors that influence your rankings in the local searches while improving your business rankings. However, unlike regular SEO, linking domains should be more relevant to your target location to boost your link profile. It means that you should target authority websites in your target region. Partnerships and guest postings could be the excellent way to gain valuable backlinks from the local sites. 4. Gather plenty of reviews Reviews play a critical role in your local search engine optimization and snack pack rankings. Sites with more genuine reviews are typically considered trustworthy as compared to those stuffed with spammed positive reviews. Keep in mind that having plenty of authentic reviews, specially positive ones, could work wonders to boost your visibility in local search rankings while improving the market value. Focus on sites where Google would expect businesses to have reviews, including GMB, Yelp, etc. Asking your customers to voice their opinions might seem counter-intuitive at once but the more is your positive rating, the higher Google will rank your business. Over to you!! Local SEO is more specific to a certain location as compared to general Google searches; hence, it should be done more precisely and accurately to yield the best results. We hope our in-depth research will help you boost the rankings in local SERPs while bringing in more foot traffic to your brick-and-mortar location. So, what keeps you waiting? Hire the best SEO services in Gurgaon and boost your online visibility in the least possible time.
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